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Digital Media: Online, Mobile, and App Advertising
- Summary • 4 pages • 2024
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The Online Advertising Process, Types of Ads, and Consumer Privacy.
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Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shimp
- Exam (elaborations) • 398 pages • 2024
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Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim Test Bank for Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, J. Craig Andrews, Terence A. Shim
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Social Media
- Summary • 2 pages • 2024
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Themes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.
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Endorsers and Message Appeals in Advertising
- Summary • 4 pages • 2024
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Considerations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.
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Overview of IMC
- Summary • 5 pages • 2024
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Obstacles to Implementing IMC, Promotion Management, Earned Media, and the Five Marketing Concepts.
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Public Relations, Word of Mouth, and Sponsorships
- Summary • 4 pages • 2024
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Reactive and proactive marketing public relations, sponsorships, and cause-related marketing.
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Advertising Management
- Summary • 4 pages • 2024
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The Advertising Management Process, Disinvesting, and Elasticity.
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Sales Promotion and Trade Promotion
- Summary • 6 pages • 2024
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Types of trade promotion, category management, and corporate advertising.
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Personal Selling
- Summary • 4 pages • 2024
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Modern selling philosophy, and steps in personal selling.
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Traditional Advertising Media
- Summary • 4 pages • 2024
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Newspaper, TV, Radio, and Magazines.
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